Labelling: Why It Matters to Brands, Products, and Consumers

Labelling: Why It Matters to Brands, Products, and Consumers

The label is the most important product identification element, which is now well known. Consumer awareness is influencing companies’ attention to packaging and legal requirements, label standards and procedures. Despite everyone’s awareness of labels, if we must define them, we can state that they are various materials or sections of product packaging that carry descriptions, illustrations, indications, or other data. From this standpoint, defining the labeling process should be simple.

Labelling is the process of applying a label, which is a piece of material that contains information, to packaging using numerous methods. Let’s elaborate on its definition: Labelling is a process that is directly related to packaging, usually designed in accordance with regulatory requirements, and used by businesses to provide consumers with various information about the product. In some circumstances, information and marks might be placed directly to the packaging. This procedure is also known as marking. In other words, the label might be applied on or adhered to the package in addition to being a part of it.


In reality, the operations of packaging, marking, and labelling are connected. Manufacturing, which is the first phase in the production process, might also be included. Because the label may contain information about the manufacturing process. Labelling; while it varies depending on industries, product types, and authorities, it is applicable to numerous products in almost all countries.

Packaging Factor in Labeling Processes

The range of packaging is extensive, as is the variety of products. The same product can be packaged in a variety of ways. Different labeling methods are preferred depending on the diversity of the product. As you are aware, the labelling method of a product packaged in a glass bottle is not the same as that of a product packaged in a rectangular cardboard box. Furthermore, the label material will differ depending on the container type.

As can be seen, numerous parameters work well for label applications. While some products’ labels contain numerous details, such as EXP, the location of the manufacturing, the date and time of the manufacture, the lot number, and 2D or 1D codes, some products’ labels only contain a single piece of information such as EXP. The primary factor influencing this are the laws and regulations, which are shaped by customer expectations. As an example, the Food and Drug Administration (FDA) of the United States regularly changes and publishes food labeling requirements.

How to Make Correct Labelling?

Although applying labels might seem easy, it is a process that demands accuracy and attention. A label that is wrinkled, raised in one corner, or stuck at an angle can all reflect poorly on the brand. If the label is not attached to the product, the problem becomes even worse. In conclusion, incorrect label application might jeopardize customer health and brand credibility.

Labelling Considerations

  • Relevant official requirements should be reviewed, and label applications should be carried out in accordance with them.
  • The material, dimensions, and adhesive type of the chosen label should be appropriate for the product and the surface on which it will be affixed.
  • To allow the consumer to see how much product is inside if the packaging is transparent, the label shouldn’t cover the entire surface or a sizable portion of it.
  • Some substances, such as water, oil, dirt, and dust, cause the label’s adhesive substance to lose its adhesion. The surface must be dry, free of dust and oil, and suitable for the labeling procedure.
  • During production, a vision inspection system integrated into the labelling machine should be used to identify both aesthetic and functional faults.

Serialization and Coding in Labelling Machines

Traceability is a constantly developing field that is used in a variety of sectors, including the food, pharmaceutical, and medical device industries. The most crucial phase of the digital transformation has already been recognized as this system, which enables real-time tracking of the movements of goods in the supply chain. One of the approaches usually favored by businesses is serialization of the label used to make some products traceable. Therefore, a suitable serialization system must be integrated into the label material together with the labelling machine. Additionally, it must be guaranteed that the serialization solution can adapt to current production rates.

The technique known as vision inspection or image processing is one of the essential phases in serialization. High-speed industrial cameras should be used to evaluate the label’s print correctness and to determine whether the label is correctly attached to the product. Labelled products that do not successfully pass the control should be placed in a reject box. The applicable ISO standards for 1D/2D codes must be followed during these processes.


Customizable Solutions Based on Packaging Structure

According on packaging characteristics, labelling procedures may vary. For packages, manufacturers need expert solution providers because each one can need a different system. Stable systems cannot meet the demands of all packages.

When labelling activities are properly designed, they become flawless with the correct adjustment of several aspects such as label quality, speed of operation, and temperature. VISIOTT TPS engineers provide a custom labelling solution based on the product feature, production conditions, regulatory constraints, and a variety of other factors. The labelling solutions of VISIOTT TPS are extremely versatile and can be customized to almost all packaging. VISIOTT TPS, which produces labelling systems for packages of all sizes, from box-shaped packages to bottles and vials, can also print human readable information and 2D code on the label depending on the demands. VISIOTT TPS which is produces all of the solutions it develops in response to customer demands under its own roof, is also appreciated because it designs cost-effective systems.

Bottle Labeling Station

VISIOTT TPS is constantly available to its customers, with offices in many regions of the world and a 24/7 support service. Contact us for additional information about labeling methods, systems, and 2D code applications!








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